CLIENTS

Scaling Mouawad's Legacy in Oman: How Majan Jewellery Elevates Retail by Streamlining Operations with Zoho

OVERVIEW

Majan Jewellery, in partnership with the storied house of Mouawad, required a system robust enough to manage the complexity of fine jewellery operations while also delivering a luxury-aligned customer experience. Their existing systems were not flexible enough to support highly customised jewellery requirements such as barcode labels, detailed product information, or elegant invoice templates.

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Project Overview:

Key Takeaways

With the help of Zoho Books, integrated with WaslaSoft and customised by Febno Technologies, Majan Jewellery gained:

  • Custom jewellery barcodes that aligned with luxury brand requirements while fitting the physical constraints of jewellery tag sizes.
  • Error-free product imports of detailed jewellery information including stone details, motif sizes, weights, and unique identifiers.
  • Custom-coded A3-size invoices with international jewellery standard compliance, tailored to Mouawad’s luxury branding.
  • Reliable inventory management of high-value items with real-time tracking.
  • Staff empowerment through hands-on training, leading to independence and efficiency in daily operations.

Executive Summary

Customer: Majan Jewellery, Muscat, Oman
Industry: Fine Jewellery (Luxury Retail)
Partner: Febno Technologies

Mouawad, the storied house renowned for crafting the extraordinary, opened its newest boutique in the Opera Galleria, Muscat on May 5, 2025. This boutique, created through a partnership with Majan Jewellery, reflects a blend of heritage and modern sophistication, symbolising Mouawad’s commitment to excellence in the Sultanate of Oman.

The boutique embodies Mouawad’s global retail design philosophy: subtle Mediterranean elements, warm terracotta tones, and contemporary luxury aesthetics. Positioned in one of Muscat’s most iconic cultural destinations, the boutique is designed to be a beacon for connoisseurs of fine jewellery.

Problem Statement and Key Challenges

To support its operations in line with Mouawad’s global standards, Majan Jewellery faced a number of operational challenges:

  • Barcode Limitations: Traditional systems could not generate jewellery barcodes that were small enough to fit within jewellery tag constraints, while still capturing unique identifiers and aligning with luxury brand aesthetics. Manual workarounds caused inefficiencies and inconsistencies.
  • Complex Product Data Imports: Jewellery items are defined by intricate attributes such as stone details, motif size, metal weights, categories, and unique identifiers. The lack of an accurate migration framework risked data loss and misclassification, threatening business continuity.
  • Invoice Template Gaps: Standard invoices were inadequate for the luxury market. Majan Jewellery required custom-coded A3 invoices that not only adhered to international jewellery standards but also reflected Mouawad’s branding at every touchpoint.
  • Inventory Management Inefficiencies: Tracking and managing high-value, unique jewellery items required an automated, reliable system. Manual inventory led to inaccuracies, slower workflows, and risks in financial reporting.
  • Operational Bottlenecks: Staff heavily relied on manual entries and repetitive tasks, leading to errors and delays that undermined the boutique’s premium client experience.

Evaluation of the Problem

Febno Technologies conducted a deep-dive analysis of Majan Jewellery’s operations. The evaluation revealed:
  • Critical process gaps where legacy tools failed to handle fine jewellery-specific requirements.
  • Customer experience risks due to generic invoices and manual workflows, which did not reflect Mouawad’s global luxury positioning.
  • Compliance concerns around international jewellery invoicing standards, where missing product details could impact both trust and reporting accuracy.
  • High staff dependency on external support, limiting operational independence.
This evaluation made clear that a Zoho Books foundation enhanced with WaslaSoft and custom coding was the optimal path forward.

Proposed Solution

Febno Technologies designed a tailored solution that seamlessly combined the flexibility of Zoho Book with the advanced capabilities of WaslaSoft, our proprietary product. The goal was to streamline Majan Jewellery’s operations while preserving the boutique’s luxury positioning under Mouawad.

  • Custom Barcode Printing (WaslaSoft): Developed barcodes specifically designed for jewellery tags—compact yet detailed, embedding unique identifiers while maintaining visual elegance. These solved space constraints and branding needs simultaneously.
  • Seamless Product Imports: Migrated thousands of jewellery records with precision, capturing stone details, motif sizes, metal weights, categories, and identifiers to ensure the digital catalogue reflected real-world product attributes without error.
  • Luxury-Branded A3 Invoicing: Designed and coded bespoke A3 invoice templates in Zoho Books with custom fields for jewellery-specific details (stone, motif, weight, origin). The templates met international jewellery invoicing standards while presenting Mouawad’s premium brand identity.
  • Inventory Management Optimisation: Configured Zoho Books’ built-in inventory features to provide real-time tracking of high-value items. This enabled management to make faster, more accurate decisions and improved both day-to-day control and long-term planning.
  • Staff Enablement: Delivered hands-on training sessions to ensure smooth adoption, reduce dependency on manual processes, and empower staff to work independently with confidence.

Implementation

The implementation process was carefully phased to minimise disruption:

  • Timeline: The rollout was completed within the agreed project window, ensuring the boutique’s operations launched seamlessly alongside the grand opening.
  • Data Migration: Product data migration was handled with layered verification steps to ensure weights, stone details, and unique identifiers were preserved accurately.
  • Customisation: A3 invoice templates were coded to include jewellery-specific custom fields (stone, motif size, weight), ensuring full compliance with international jewellery standards.
  • Barcode Deployment: Custom-designed barcodes were implemented through WaslaSoft, meeting the boutique’s strict tag-size constraints without losing detail.
  • Training: Multiple training sessions were conducted for staff, focusing on barcoding, invoicing, inventory management, and reporting. Staff achieved operational independence quickly.

Results

The integrated solution delivered transformative results for Majan Jewellery:

  • Effortless Barcoding: Jewellery items are now tagged with luxury-aligned barcodes, sized perfectly for jewellery labels. Sales, stock tracking, and reporting became faster, more accurate, and brand-consistent.
  • Seamless Data Migration: Complex jewellery data—weights, stone details, motif sizes, identifiers—was migrated without loss, enabling immediate operational readiness.
  • Luxury-Branded Invoicing: Clients now receive elegant A3 invoices coded with jewellery-specific fields. These not only comply with international standards but also elevate the luxury experience at the point of sale.
  • Accurate Inventory Management: Real-time visibility into jewellery stock improved decision-making and gave management confidence in handling both high-value daily transactions and long-term strategic planning.
  • Staff Empowerment: Dedicated training reduced reliance on external support. Staff now manage operations confidently, boosting productivity and reducing errors.

 

Testimonial

With Zoho Books, WaslaSoft, and Febno’s expertise, Majan Jewellery now enjoys a refined, reliable, and scalable system that supports its growth and strengthens its role in Mouawad’s global expansion.