Google launches BIMI pilot
Google has announced several security enhancements for G Suite, with the biggest announcement being for Gmail. BIMI (Brand Indicators for Message Identification) allows companies to deploy their brand logo consistently across email clients.
How BIMI Works
BIMI will only work with brands that have adopted the email authentication protocol DMARC (“Domain-based Message Authentication, Reporting, and Conformance”), which helps protect email domain owners from spoofing. The logo itself has to be validated by a third party that issues a new type of certification known as a Verified Mark Certificate (VMC).
Industry Effort
BIMI is a broad industry effort involving LinkedIn, Twilio’s SendGrid, Validity, Fastmail, Valimail, Verizon Media, and Google. Gmail's inclusion represents a landmark for the BIMI specification.
Trust and Security
Emails are authenticated using DMARC and then certified with a logo, giving people trust that an email truly came from the company it claiming to represent.